Base Ethical Soaps - Clean Conscience. Clean Skin.

The Shampoo Bar is the smarter way to wash your hair — concentrated, effective and wonderfully simple. Packed with nourishing natural ingredients, it lathers up rich and rinses out clean, leaving hair soft, healthy and full of life. No plastic bottle. No unnecessary chemicals. Just a bar that does exactly what it promises, every single wash.

🌿 Concentrated formula — one bar replaces multiple bottles.

🌿 Nourishing lather that cleanses without stripping hair.

🌿 Leaves hair soft, shiny and naturally healthy.

🌿 Suitable for all hair types.

🌿 Plastic-free and travel friendly.

What began as a batch of Christmas gifts grew into something far more meaningful. Founded by a husband-and-wife team, one a PhD chemist, the other a passionate advocate for ethical living, Base Ethical Soaps has been handcrafting tens of thousands of bars and liquid soaps annually since 2017.

The ethos is disarmingly simple: give people the personal care products they use every day, made properly, with the most local, ethical and high-quality Australian ingredients possible.

A Social Enterprise With Purpose

Base is more than a soap company. As a social enterprise, profits flow directly into health projects for Australian communities. Every bar you buy contributes to something larger than a clean bathroom shelf — it funds real impact, right here at home.

Inspired by the Australian Landscape

There's something deeply satisfying about stripping things back to what works. The Shampoo Bar carries that same spirit — uncomplicated, grounded and honest. Like the Australian landscape itself, it doesn't need to be anything more than what it is. And what it is, is extraordinary.

Natural. Vegan. Cruelty Free.

Every product is handcrafted from all-natural ingredients, entirely vegan and never tested on animals. The result is a range that works hard and remains gentle on your hair and scalp — because what's good for the planet should feel good on your body.

Sustainably Made

From ingredient sourcing to packaging, Base treads lightly. Switching to a shampoo bar is one of the simplest swaps you can make for the planet — no plastic, no waste, no compromise on performance. Natural formulations, sustainable materials and a genuine commitment to minimising environmental footprint sit at the heart of every decision made in their workshop.

Our family, our community, our planet — we are all connected. Base Ethical Soaps exists to honour that connection, one bar at a time.