Base Ethical Soaps - Clean Conscience. Clean Skin.

The Facial Cleanser with Pink Clay is skincare distilled to its most honest form — gentle, effective and kind. Pink clay, the softest of all clays, draws out impurities and tightens pores without stripping the skin of its natural balance. The result is a face that feels truly clean, calm and quietly radiant — every single day.

🌿 Pink clay gently purifies and tightens pores.

🌿 Specially formulated for daily facial use.

🌿 Balances skin without stripping natural oils.

🌿 Suitable for all skin types, including sensitive skin.

🌿 Olive and coconut oil based.

What began as a batch of Christmas gifts grew into something far more meaningful. Founded by a husband-and-wife team, one a PhD chemist, the other a passionate advocate for ethical living, Base Ethical Soaps has been handcrafting tens of thousands of bars and liquid soaps annually since 2017.

The ethos is disarmingly simple: give people the personal care products they use every day, made properly, with the most local, ethical and high-quality Australian ingredients possible.

A Social Enterprise With Purpose

Base is more than a soap company. As a social enterprise, profits flow directly into health projects for Australian communities. Every bar you buy contributes to something larger than a clean bathroom shelf — it funds real impact, right here at home.

Inspired by the Australian Landscape

Pink clay is found in some of the most ancient soils on earth — and Australia has some of the oldest. This cleanser is a quiet nod to the mineral-rich land beneath our feet, bringing the restorative power of the earth directly to your morning routine.

Natural. Vegan. Cruelty Free.

Every product is handcrafted from all-natural ingredients, entirely vegan and never tested on animals. The result is a range that works hard and remains gentle on your skin — because what's good for the planet should feel good on your body.

Sustainably Made

From ingredient sourcing to packaging, Base treads lightly. Natural formulations, sustainable materials and a genuine commitment to minimising environmental footprint sit at the heart of every decision made in their workshop.

Our family, our community, our planet — we are all connected. Base Ethical Soaps exists to honour that connection, one bar at a time.